Hot Pockets: You Got What I Eat

San Diego, CA, Oct 14, 2013  -  Tallgrass Pictures just completed an ambitious 3D animation project in collaboration with Ferguson Presents for Nestle's Hot Pockets Brand Sandwiches on their latest music video titled,  “You Got What I Eat”. The spot is a mouth-watering spoof starring Snoop Dogg & Kate Upton, capturing the epic battle of Team Crust vs. Team Meat. 

Our task was to create 13 seconds of 3D animation that links two live action worlds.  Tallgrass Pictures’ lead animator, Beau Runnels, created an 8-bit world complete with pepperoni nunchuck fights and flying bad guys.  By taking frames from the live action footage and using them as a base for the animated characters, Beau was able to make a seamless transition from the dueling celebrities to the animated world and back.  When the animated character, Oliver, twirls his pepperoni nunchucks, our animators made sure that the motion was identical to the live action nunchucks. These smooth transitions that the team meticulously perfected are what give the viewer the feeling of floating along in a dream sequence. 

Within days of its release, the video was featured on a handful of leading news sites and reached #6 on the Ad Age Viral Video Chart with 3.3MM views. AdWeek named it one of the top ten commercials of the week. According to an AdWeek article about the video, it’s the combination of hilarious lines “and psychedelic imagery [that] produces a crispy finished product” that is being so well received.

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Credits:

Animation: Tallgrass Pictures

Client: Nestle

Agency: Threshold Interactive

Director: John Montgomery

Copywriter: James Littlejohn

Producer: Jessica Mingo

Production Company: Ferguson Presents

Director: John Montgomery

Producer: Jesse Trott

Production Designer: Tomas Verde

Hair/Make up Designer: Stella Tzanidakis

Storyboard Artist: Rudi Liden

Editor: Cameron Rumford

Compositor: Ferguson Presents LLC

Creative Director: Michael Grgas