Filming into the Future with Ingram Micro

As part of a new brand video for Ingram Micro, we shot a futuristic scene of a young couple announcing an upcoming baby. How did we make the scene look like 2030 and not 2013? By shooting at a stunning, mostly glass, modern-style home at the top of Mt. Helix, a small mountain right here in San Diego.

We captured the soon-to-be grandfather video chatting with the expecting couple on a 2D holographic image projected on glass. Since it’s still 2014, we used blue lighting to create the visual effect of a hologram shining on the actor’s face. In post-production, our very talented Beau Runnells worked his magic with the footage, making the couple look as if they are the ones in the hologram!

We had a blast capturing the essence of a precious family moment and highlighting the role of Ingram Micro’s technology in creating it. All while getting to pretend it was high-tech 2030!

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Mitsubishi Rayon Golf Shafts

We were thrilled when our friends at Simpler & Simpler asked us to do another video shoot for Mitsubishi Rayon Golf Shafts. Last year we found and executed a unique way to capture this company’s premium and super-premium golf shafts golf shafts, and we were ready to step up to the challenge once again.

For this shoot we took a normal-sized production and made it miniature. We shot the golf clubs with macro lenses, which let us make the products appear far bigger than their actual size. This made the shots very dramatic because of the great level of detail these cameras capture. Making slight lighting adjustments or moving the camera a mere 1 mm would change the composition. 

With the hands of “surgeons”, we were able to get all the shots we wanted with great precision. The videos, once edited & finalized, will be used in both the American and Japanese markets.

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Christmas Week Lifestyle Shoot Day 2

Day 2: Downtown San Diego. We were immersed in San Diego’s downtown Gaslamp quarter. The weather was sunny and beautiful for shooting, but so warm that it posed a threat to the "Ice Cream" scene. APC Britney, literally ran from the ice cream shop to our set to keep the tub of cones from melting! 

By the time the sun was setting that same day, we decided to capture some extra shots at our final location: Goorin Brothers, a stylish downtown hat shop loaded with Fedoras, Boaters and many other cool hats. To get enough light in the store’s second floor terrace, G+E  stood in the street with shiny boards to capture the remaining sunlight. Inside, JB shot above from a bird’s eye view, while Gavin rolled low angle "B" camera.   By the time the sun had gone down, we knew our clients were going to be spoiled.

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Christmas Week Lifestyle Shoot Day 1

With 3 days notice, we pulled together a rocking 3 day lifestyle shoot the week of Christmas. From the Torrey Pines cliffs to downtown, our crew of 13 shot 14 talent in 8 locations in 3 days. 

The first day we shot at beautiful home in Bay Ho, a cool neighborhood overlooking Mission Bay, where our team had fun assembling our largest prop to date, a 14 ft trampoline. It was a great team building exercise to build it "on the day" with agency/client in the house. Our "boss" set dec team took the house from Christmas to "Season Agnostic" and back to it's festive state. JB and the A + B camera teams rocked it, keeping 4 kids (and "Parents") happy throughout the day. One 5 year old had so much fun her mom sent this email. "Alana had such a great day today!  In the car she told me that she wishes she could wake up "at night" and do this every single day.

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Friendsgiving 2013

To celebrate the season of thanks, we invited our friends from Digitaria over for Friendsgiving 2013. We’ve really enjoyed getting to know the folks from this great company throughout the year and couldn’t think of a better way to celebrate our new friendship than with pink champagne & homemade crumble!

Each attendee arrived with their own home-cooked dish to impress. We had traditional Thanksgiving cuisine such as stuffing and green bean casserole, along with more unique dishes like Tsukuru’s nico jaga and Beau’s jambalaya. But the cherry on top, so to speak, had to be Sarah’s homemade apple pie.

After a fantastic meal and pink champagne, we headed to the main event...a slow motion booth! Earlier that day we’d built a set complete with a green screen and props, which included everything from confetti to silly string. We spent the next hour throwing glitter, blowing bubbles and dancing up a storm. 

The great thing about being a one-stop production company is that our team is able to build a set in-house incredibly quickly, and then edit the work right after. Our editing team took clips from the afternoon madness and used them to make one hilarious video. For your viewing pleasure, Tallgrass Pictures & Digitaria give you... Friendsgiving 2013: slow mo style!