Masculinity: Concept Shoot

Joselle Mariano for Masculinity Concept shoot
We love shooting so much, once a month we become our own client, concepting and assigning a Tallgrass creative shoot for our ever-expanding portfolio. For March, beards tickled our fancy. Nothing is more classic than a man’s most masculine accessories—beards and ‘staches. 

There’s plenty of discussion on the ideal definition of femininity. But what about the men?! A beard or mustache can range from rugged and unruly to clean and defined. What an extraordinary range of expression that is displayed through facial hair. Here was a fun, creative shoot that had us glorifying not just our own studio of bearded men, but the diverse local talent that came in to help.

Check out our wicked bewhiskered final images!

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La Jolla Cove Shoot

Once a month we concept and produce a shoot that is all our own. It gives us a chance to express our creativity and train our production team. This month it’s a water-based shoot at La Jolla Cove by our creative director, Brad Copeland.  The cove is an amazing location, full of wildlife and beautiful vistas. 

The greatest challenge on the shoot was managing a dozen cast and crew on paddleboards, kayaks & rafts, which was extremely demanding both technically and logistically. It was amazing to see how we kept everyone safe, had fun and kept $50,000 worth of cameras and equipment safe and dry. We got to do all of this in the company of several sea lions, some of them brushing us underwater!

Another obstacle we faced was the weather, as real world ocean conditions make for challenging shooting conditions. While paddling in these waves, JB broke a paddle. Jeni saved the day when she hooked his boat onto her paddleboard and towed him away from the cliffs.

It’s adventures like these that demonstrate how the Tallgrass team is always there for one another. We’re excited that the product of our teamwork on this shoot is a collection of fantastic photos for our ever-changing portfolio.

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