Filming at Harrah's Resort, Southern California what a blast! A strong collaboration between I.D.E.A. creatives Ryan Berman and Joe Nafziger, Harrah’s Ryan Thompson and Jeffrey Lamont Brown. With 9 setups in one day, we were lucky to have the incredible Nicole Miller, Amy Lorenzen and Harrah’s very own Patty Olvera making everything flow as smooth as the lazy river.
The concept: “See it up close” opens with extreme closeups of guests enjoying the key amenities of the property. Massage, juicy steak, beautiful hotel room, lazy river and a win in the casino. We cover a lot of ground in 30 seconds with this spot. And oh yeah, we shot some cool slow-mo helicopter footage of the new hotel tower for the end card!
Look out for this television commercial; it’s enough to make you say, “DAMN!”
Tallgrass Pictures shoots it’s fourth national spot for San Diego State University. The assignment: To highlight the research and science opportunities the school has to offer. Boring you say? Not! We open the spot to a lab full of students making bionic limbs; then walk directly onto the deck of a 100ft boat doing cutting-edge virus research, launch the Mars Rover, and end with an ensemble cast at Hepner Hall, all in one continuous shot. Cheers to our CGI team for all their hard work to make those transitions flawless!
Shooting at sea can be rough and even seasick we didn’t fall overboard. The team stayed strong and got incredible footage. Great job! It was a combination of every team members’ individual efforts that let us get so many shots that appeared effortless.
We also couldn’t have accomplished getting that warm atmosphere of campus without the Aztec students who volunteered as extras. We’re excited to premier the SDSU spot; look out for it this coming spring!
On our last day of our lifestyle shoot Christmas week, we headed to the cliffs of Torrey Pines, where we had 2 cameras right at the cliff’s edge. Our talent were champions, running up narrow goat trails and posing in stretching positions above the legendary Black's Beach.
We ended the week of shooting in the chic offices of Digitaria. We capture amazing views of both our talent and "aerials" down into PETCO park baseball stadium at sunset. To get so many great images in such a variety of places took complete commitment from everyone involved, and, wrapping that day, everyone felt extremely proud to be a part of this dedicated team.
Day 2: Downtown San Diego. We were immersed in San Diego’s downtown Gaslamp quarter. The weather was sunny and beautiful for shooting, but so warm that it posed a threat to the "Ice Cream" scene. APC Britney, literally ran from the ice cream shop to our set to keep the tub of cones from melting!
By the time the sun was setting that same day, we decided to capture some extra shots at our final location: Goorin Brothers, a stylish downtown hat shop loaded with Fedoras, Boaters and many other cool hats. To get enough light in the store’s second floor terrace, G+E stood in the street with shiny boards to capture the remaining sunlight. Inside, JB shot above from a bird’s eye view, while Gavin rolled low angle "B" camera. By the time the sun had gone down, we knew our clients were going to be spoiled.
As a part of our ongoing efforts to meet new collaborators, our Head of Business Development, Aly Bucholz, traveled to New York last week. There she met with producers and creatives from 15 of the country's top advertising agencies, from Ogilvy to the Wall Street Journal.
These stylish New Yorkers are always busy, but they have appreciation for seeing quality work, so they were more than happy to meet with Aly. During her visit, Aly found that the offices were impressive and the pace incredibly fast, yet all of the people were laid back.
Besides making new friends and eating some great food, Aly enjoyed discussing the new and innovative projects underway at some of the world’s best ad shops. We are looking forward to working with them soon!