Tallgrass Pictures is lucky to have team members who are passionate about storytelling…and do it exceptionally well. Over the summer, our very own Gavin Filipiak (TGP Sr. Editor) was tapped to create a music video for San Diego rockers P.O.D. The project was commissioned by Universal Music Group, who reached out to Gavin after seeing his work on Vice - the music video “Young Gods” for Prayers and Blink 182’s Travis Barker.
Gavin took on the challenge of creating the music video, just a few weeks before album release. With the support of TGP, he directed and shot the video for P.O.D.’s latest single “This Goes Out to You”.
To kick-off production, Gavin and Nico first traveled east to Michigan for the Common Grounds Music Festival. Enthusiastic fans gathered around as P.O.D. performed, while Gavin and Nico maneuvered on stage to capture the energy from both the band and fans. Before and after the show, we were lucky enough to hang out with the band in a different setting: with their family.
Then we were back to San Diego to finish up the rest of production. It was a blast getting to work with our local community. First stop: Undisputed Gym in downtown, where we were lucky enough to film San Diego boxing champs and learn how to throw a strong right hook from their trainers.
Next, we headed towards the Mexican-Californian border to capture the beautiful visuals of towering fence and explore the story of separated families. The weather fit the mood perfectly and our talented actors nailed the scene.
But our day was far from over...we were off to another location. Luckily, the sun peeked out for the rest of the day and we ended with a beautiful shot of 2 friends riding to Sunset Cliffs; celebrating the power of friendship on a motocross bike.
For the next scene, we were honored to be able to ride around town with the guys of Tribal Gear. We captured footage of their gorgeous low-riders cruising through the historic Barrio Logan district. To finish the day, we filmed the proud owners at a BBQ scene while enjoying delicious tacos, courtesy of San Diego Taco company.
Gavin and Nico created a truly authentic, compelling music video reflecting the anthemic song and a unique San Diego vibe. We’re proud of their work and invite you to check out the full video below -
San Diego, CA, Oct 14, 2013 - Tallgrass Pictures just completed an ambitious 3D animation project in collaboration with Ferguson Presents for Nestle's Hot Pockets Brand Sandwiches on their latest music video titled, “You Got What I Eat”. The spot is a mouth-watering spoof starring Snoop Dogg & Kate Upton, capturing the epic battle of Team Crust vs. Team Meat.
Our task was to create 13 seconds of 3D animation that links two live action worlds. Tallgrass Pictures’ lead animator, Beau Runnels, created an 8-bit world complete with pepperoni nunchuck fights and flying bad guys. By taking frames from the live action footage and using them as a base for the animated characters, Beau was able to make a seamless transition from the dueling celebrities to the animated world and back. When the animated character, Oliver, twirls his pepperoni nunchucks, our animators made sure that the motion was identical to the live action nunchucks. These smooth transitions that the team meticulously perfected are what give the viewer the feeling of floating along in a dream sequence.
Within days of its release, the video was featured on a handful of leading news sites and reached #6 on the Ad Age Viral Video Chart with 3.3MM views. AdWeek named it one of the top ten commercials of the week. According to an AdWeek article about the video, it’s the combination of hilarious lines “and psychedelic imagery [that] produces a crispy finished product” that is being so well received.
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Animation: Tallgrass Pictures
Agency: Threshold Interactive
Director: John Montgomery
Copywriter: James Littlejohn
Producer: Jessica Mingo
Production Company: Ferguson Presents
Director: John Montgomery
Producer: Jesse Trott
Production Designer: Tomas Verde
Hair/Make up Designer: Stella Tzanidakis
Storyboard Artist: Rudi Liden
Editor: Cameron Rumford
Compositor: Ferguson Presents LLC
Creative Director: Michael Grgas