Harrah’s “See it up close”

Filming at Harrah's Resort, Southern California what a blast! A strong collaboration between I.D.E.A. creatives Ryan Berman and Joe Nafziger, Harrah’s Ryan Thompson and Jeffrey Lamont Brown. With 9 setups in one day, we were lucky to have the incredible Nicole Miller, Amy Lorenzen and Harrah’s very own Patty Olvera making everything flow as smooth as the lazy river.

The concept: “See it up close” opens with extreme closeups of guests enjoying the key amenities of the property. Massage, juicy steak, beautiful hotel room, lazy river and a win in the casino. We cover a lot of ground in 30 seconds with this spot. And oh yeah, we shot some cool slow-mo helicopter footage of the new hotel tower for the end card!

Look out for this television commercial; it’s enough to make you say, “DAMN!”

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Harrah's Rincon Casino & Resort

Our recent shoot at Harrah’s Rincon Casino & Resort was like the great casino itself, big and bold. It was a nicely sized production with 30 cast & crew. We shot with a couple of RED epics, capturing both stills and video. The stills looked amazing and, at 50 MB, huge. Harrah’s also hooked us up with their amazing buffet, providing steak and lobster for everybody. (Many thanks for Ryan, Amber & Patty for that!)
 
Production base was composed of 2 of the casino’s largest suites, jacuzzis included. This housed all the wardrobe and the equipment that we couldn’t haul to our 8 shooting locations. It was certainly our first time having hair, make up & wardrobe in the same room as a jacuzzi.
 
In our assignment, we illustrated Harrah’s Rincon Casino & Resort's transition to a luxury resort, so we spent the day capturing several of their upgraded amenities, like Dive, their new outdoor pool area, which is complete with lazy river, swim up bar and spa. By wrap time, we had shot 10 talent in 8 places in 12 hours, and had plenty of great footage to show for it.

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