Filming into the Future with Ingram Micro

As part of a new brand video for Ingram Micro, we shot a futuristic scene of a young couple announcing an upcoming baby. How did we make the scene look like 2030 and not 2013? By shooting at a stunning, mostly glass, modern-style home at the top of Mt. Helix, a small mountain right here in San Diego.

We captured the soon-to-be grandfather video chatting with the expecting couple on a 2D holographic image projected on glass. Since it’s still 2014, we used blue lighting to create the visual effect of a hologram shining on the actor’s face. In post-production, our very talented Beau Runnells worked his magic with the footage, making the couple look as if they are the ones in the hologram!

We had a blast capturing the essence of a precious family moment and highlighting the role of Ingram Micro’s technology in creating it. All while getting to pretend it was high-tech 2030!

Shooting the Skype scene
Hologram