The Tallgrass marketing team is, pardon the sports metaphor, setting goals and hitting them out of the park. We’ve developed a fun and effective way of tracking our progress by utilizing a giant white board as a palette for canny illustrations of each of our forms of outreach.
By tracking our efforts in this colorful manner, we’re able to visually monitor the progress of our marketing strategies - both individually and as a team.
When we’re able to see the progress &amp; results of a specific campaign - it’s easier to see where to enhance the focus. Not to mention, it is that much more motivating to achieve a goal when it means you get to color with fun markers afterwards. :-)