In late September this year, Tallgrass went dog-gone mad! We had the pleasure of working with Vitro in creating a :15 sec TV spot for their client Unleashed! by Petco. The production was a blast and at the center of it all? Three very talented, adorable canines.
The hilarious spot followed a chubby dog as he runs in for dinner...and sadly squeeze in through the doggie door. After weeks of searching for the perfect talent, we were very lucky to have Lola, Penny Lane and Spike join us on set.
Tallgrass was joined by some talented folks in production, props, g&e, animal training and location management who really helped the day run smoothly and efficiently. We even had custom doors built thanks to our accomplished set constructors.
At the end of the day, we had the chance to run through the spot with all 3 dogs to make sure our client’s creative got the best treatment.
Want to find out who made it into the final spot? Check it out below:
And here's another version with JB's favorite pup - Spike:
We’re so glad we got to collaborate with the great minds at Vitro and Unleashed! by Petco. Looking forward to our next one...fingers crossed for more new, furry friends!
The 9 day production took us all around southern California, shooting everything from medical labs to ballerinas to farms...and we couldn’t be happier with the final result!
JB worked closely with Sean, Rob and RG from Skiver to create a visually beautiful and compelling story about the incredible work coming from UCI - a place where great minds can truly shine brighter.
From the initial creative to pre-production, production, post and final broadcast delivery - we’re thankful for such awesome collaborators! A special shout-out to the fantastic staff and students of UCI who shared their stories with us, inspiring us to make the commercial as authentic as possible.
Missed our spot this Monday? Don’t worry, you can check it out below.
And keep a look-out for our second UCI spot “See Differently” made in collaboration with “We Believe”...breaking soon on a TV near you!
Filming at Harrah's Resort, Southern California what a blast! A strong collaboration between I.D.E.A. creatives Ryan Berman and Joe Nafziger, Harrah’s Ryan Thompson and Jeffrey Lamont Brown. With 9 setups in one day, we were lucky to have the incredible Nicole Miller, Amy Lorenzen and Harrah’s very own Patty Olvera making everything flow as smooth as the lazy river.
The concept: “See it up close” opens with extreme closeups of guests enjoying the key amenities of the property. Massage, juicy steak, beautiful hotel room, lazy river and a win in the casino. We cover a lot of ground in 30 seconds with this spot. And oh yeah, we shot some cool slow-mo helicopter footage of the new hotel tower for the end card!
Look out for this television commercial; it’s enough to make you say, “DAMN!”
San Diego, CA, Oct 14, 2013 - Tallgrass Pictures just completed an ambitious 3D animation project in collaboration with Ferguson Presents for Nestle's Hot Pockets Brand Sandwiches on their latest music video titled, “You Got What I Eat”. The spot is a mouth-watering spoof starring Snoop Dogg & Kate Upton, capturing the epic battle of Team Crust vs. Team Meat.
Our task was to create 13 seconds of 3D animation that links two live action worlds. Tallgrass Pictures’ lead animator, Beau Runnels, created an 8-bit world complete with pepperoni nunchuck fights and flying bad guys. By taking frames from the live action footage and using them as a base for the animated characters, Beau was able to make a seamless transition from the dueling celebrities to the animated world and back. When the animated character, Oliver, twirls his pepperoni nunchucks, our animators made sure that the motion was identical to the live action nunchucks. These smooth transitions that the team meticulously perfected are what give the viewer the feeling of floating along in a dream sequence.
Within days of its release, the video was featured on a handful of leading news sites and reached #6 on the Ad Age Viral Video Chart with 3.3MM views. AdWeek named it one of the top ten commercials of the week. According to an AdWeek article about the video, it’s the combination of hilarious lines “and psychedelic imagery [that] produces a crispy finished product” that is being so well received.
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Animation: Tallgrass Pictures
Agency: Threshold Interactive
Director: John Montgomery
Copywriter: James Littlejohn
Producer: Jessica Mingo
Production Company: Ferguson Presents
Director: John Montgomery
Producer: Jesse Trott
Production Designer: Tomas Verde
Hair/Make up Designer: Stella Tzanidakis
Storyboard Artist: Rudi Liden
Editor: Cameron Rumford
Compositor: Ferguson Presents LLC
Creative Director: Michael Grgas
As a part of our ongoing efforts to meet new collaborators, our Head of Business Development, Aly Bucholz, traveled to New York last week. There she met with producers and creatives from 15 of the country's top advertising agencies, from Ogilvy to the Wall Street Journal.
These stylish New Yorkers are always busy, but they have appreciation for seeing quality work, so they were more than happy to meet with Aly. During her visit, Aly found that the offices were impressive and the pace incredibly fast, yet all of the people were laid back.
Besides making new friends and eating some great food, Aly enjoyed discussing the new and innovative projects underway at some of the world’s best ad shops. We are looking forward to working with them soon!
Once a month we concept and produce a shoot that is all our own. It gives us a chance to express our creativity and train our production team. This month it’s a water-based shoot at La Jolla Cove by our creative director, Brad Copeland. The cove is an amazing location, full of wildlife and beautiful vistas.
The greatest challenge on the shoot was managing a dozen cast and crew on paddleboards, kayaks & rafts, which was extremely demanding both technically and logistically. It was amazing to see how we kept everyone safe, had fun and kept $50,000 worth of cameras and equipment safe and dry. We got to do all of this in the company of several sea lions, some of them brushing us underwater!
Another obstacle we faced was the weather, as real world ocean conditions make for challenging shooting conditions. While paddling in these waves, JB broke a paddle. Jeni saved the day when she hooked his boat onto her paddleboard and towed him away from the cliffs.
It’s adventures like these that demonstrate how the Tallgrass team is always there for one another. We’re excited that the product of our teamwork on this shoot is a collection of fantastic photos for our ever-changing portfolio.
We were all very proud of our Napa tourism commercial, and it turns out we are not the only ones. The Hospitality Sales and Marketing Association International awarded our spot a silver medal at their annual Adrian Awards! This one goes out to our dear friends at Burghardt+Doré who made it all possible.