We were thrilled when our friends at Simpler & Simpler asked us to do another video shoot for Mitsubishi Rayon Golf Shafts. Last year we found and executed a unique way to capture this company’s premium and super-premium golf shafts golf shafts, and we were ready to step up to the challenge once again.
For this shoot we took a normal-sized production and made it miniature. We shot the golf clubs with macro lenses, which let us make the products appear far bigger than their actual size. This made the shots very dramatic because of the great level of detail these cameras capture. Making slight lighting adjustments or moving the camera a mere 1 mm would change the composition.
Day 2: Downtown San Diego. We were immersed in San Diego’s downtown Gaslamp quarter. The weather was sunny and beautiful for shooting, but so warm that it posed a threat to the "Ice Cream" scene. APC Britney, literally ran from the ice cream shop to our set to keep the tub of cones from melting!
By the time the sun was setting that same day, we decided to capture some extra shots at our final location: Goorin Brothers, a stylish downtown hat shop loaded with Fedoras, Boaters and many other cool hats. To get enough light in the store’s second floor terrace, G+E stood in the street with shiny boards to capture the remaining sunlight. Inside, JB shot above from a bird’s eye view, while Gavin rolled low angle "B" camera. By the time the sun had gone down, we knew our clients were going to be spoiled.