The 9 day production took us all around southern California, shooting everything from medical labs to ballerinas to farms...and we couldn’t be happier with the final result!
JB worked closely with Sean, Rob and RG from Skiver to create a visually beautiful and compelling story about the incredible work coming from UCI - a place where great minds can truly shine brighter.
From the initial creative to pre-production, production, post and final broadcast delivery - we’re thankful for such awesome collaborators! A special shout-out to the fantastic staff and students of UCI who shared their stories with us, inspiring us to make the commercial as authentic as possible.
Missed our spot this Monday? Don’t worry, you can check it out below.
And keep a look-out for our second UCI spot “See Differently” made in collaboration with “We Believe”...breaking soon on a TV near you!
We captured the soon-to-be grandfather video chatting with the expecting couple on a 2D holographic image projected on glass. Since it’s still 2014, we used blue lighting to create the visual effect of a hologram shining on the actor’s face. In post-production, our very talented Beau Runnells worked his magic with the footage, making the couple look as if they are the ones in the hologram!
We had a blast capturing the essence of a precious family moment and highlighting the role of Ingram Micro’s technology in creating it. All while getting to pretend it was high-tech 2030!
We shot footage from 3 continents including India and Africa, but one of our favorites? The Japanese Friendship Garden, where friendships grow! Set in the lovely Balboa park, this venue captured the perfect mood for the ultimate Geo Cache adventure.
With two talent and one GPS, you’ll see a couple hunting for treasure with nothing but a set of coordinates. The prize you ask? A wedding proposal! Recording one of life’s biggest moments, and highlighting how GPS technology was able to help make this memorable moment come to life? Mission accomplished!