The 9 day production took us all around southern California, shooting everything from medical labs to ballerinas to farms...and we couldn’t be happier with the final result!
JB worked closely with Sean, Rob and RG from Skiver to create a visually beautiful and compelling story about the incredible work coming from UCI - a place where great minds can truly shine brighter.
From the initial creative to pre-production, production, post and final broadcast delivery - we’re thankful for such awesome collaborators! A special shout-out to the fantastic staff and students of UCI who shared their stories with us, inspiring us to make the commercial as authentic as possible.
Missed our spot this Monday? Don’t worry, you can check it out below.
And keep a look-out for our second UCI spot “See Differently” made in collaboration with “We Believe”...breaking soon on a TV near you!